Seamless integration of consumer websites further enforce brand unification
IRVINE, Calif. (March 8, 2005) — Kawasaki Motors Corp., U.S.A., today announced the unveiling of the company’s all-new website, www.Kawasaki.com. The website, which blends functionality from Kawasaki’s e-commerce site, www.buykawasaki.com, exemplifies the company’s commitment to providing the most current information on products, finance offers and motorsports activities.
Blending Macromedia® Flash® technology with eye-popping graphics and content-rich pages, Kawasaki.com effectively conveys the brand’s message of power, performance and exhilaration. The all-new Kawasaki.com represents leading-edge technology, and was created to accomplish three primary goals:
- Website unification. Integrating the consumer websites ( www.buykawasaki.com and www.Kawasaki.com) into one cohesive platform serves to provide a seamless experience for the end user, whether they are looking for information on a new Vulcan® 2000 cruiser or an accessory to customize their ride — and anything in between.
- More efficient navigation. Kawasaki.com features one-click connectivity to the information that consumers want. Links to everything from products, company news, finance offers, racing highlights, and information on Riders of Kawasaki (ROK) owners club are easily found on the home page.
- Brand consistency. Kawasaki has implemented an ongoing process to ensure image and key message unification across all communications fronts, whether it’s an advertising campaign or an online newsletter.
“In an effort to create symmetry throughout all of the company’s communications outreach, from national advertising to direct mail, the website is the latest element to be addressed, said Tom Orbe, vice president, sales and marketing, Kawasaki. “Kawasaki.com received an updated look and feel to match the power, performance and exhilaration of our products.
“The end result is that the website reinforces Kawasaki as a leading-edge company, a truly compelling brand in the powersports industry, Orbe continued.
The website redesign was orchestrated through JUXT Interactive, an award-winning Newport Beach-based firm specializing in interactive design and online marketing for enthusiast brands. JUXT, whose client roster includes Shimano, Boost Mobile, and Coca-Cola, has worked with Kawasaki since 2002, providing strategic website development, Flash design, and creative services.
Kawasaki Motors Corp., U.S.A. (KMC) markets and sells at wholesale Kawasaki motorcycles, ATVs, personal watercraft and utility vehicles through a network of more than 1,500 independent retailers, with an additional 8,400 retailers specializing in power products and general purpose engines. KMC and its affiliates employ nearly 2,400 people in the United States, with more than 350 of them located at the Irvine, California headquarters.
Kawasaki’s tagline, “Let the good times roll."¢, is recognized worldwide and the brand is aggressively carrying its heritage of leading-edge power, performance and exhilaration into the 21 st century. Information about Kawasaki’s complete line of recreational products and Kawasaki affiliates can be found on the Internet at www.kawasaki.com.