Monster Energy Drink Announces ¿Monstrous MX Sweepstakes Offer¿

The energy drinking known for backing the AMA Outdoor Nationals and its premier team ¿ Monster Energy/Pro Circuit/Kawasaki – steps up with yet another big time promotion to benefit the great sport of motocross

CARLSBAD, Calif., (May 24, 2005) ¿ In one of the more aggressive and innovative promotions in the history of the sport of motocross, Monster Energy Drink has offered up the ¿Monstrous MX Sweepstakes¿ ¿ a grass roots retail sweepstakes program highlighted by a give-away featuring an incredible 75 tricked-out Monster Energy/Pro Circuit/Kawasaki KLX 110s awarded to lucky sweepstakes entrants from coast to coast.  Three of the Monster Energy/Pro Circuit/Kawasaki KLX 110s will also be awarded to a race fan at the Triple Crown of Motocross at the High Point, RedBud and Steel City rounds of the 2005 AMA Motocross Championship presented by FMF.

¿Monster Energy¿s `Monstrous MX Sweepstakes¿ is, without a doubt, the biggest sweepstakes offer ever to tie in with the sport of motocross,¿ said Scott Sepkovic, President of Crown Athlete Management Group. ¿Through Monster Energy¿s sponsorship of the Pro Circuit/Kawasaki team, to it¿s premier sponsorship status of the AMA Motocross Championship series, the motocross industry is well aware of the backing it¿s receiving from Monster Energy.  ¿Now the general public is going to get a taste of that.¿

With more than 20 million cans of Monster Energy receiving a special `motocross¿ graphic, consumers all over the United States will soon be seeing the sport of motocross displayed everywhere from their grocer¿s shelves to gas stations and convenience stores from the Atlantic to the Pacific. The Monster Energy/Kawasaki Triple Crown of Motocross race schedule will also be printed on the cans.  In addition, the Monstrous MX Sweepstakes will be supported by 200,000 pieces of in-store point-of-purchase displays in 10,000 convenience stores throughout the  USA.

¿This is all about going from extreme to mainstream,¿ added Sepkovic. ¿And Monster Energy plans on showing the country that it just doesn¿t get anymore `extreme¿ than with Monster Energy and good `ole American motocross racing.¿