Multi-Year Title Sponsorship of Supercross and Motocross Increases Monster’s Expanding Presence in Action Sports
Carlsbad, CA (12/27/04) — Monster Energy Drink, a product of Hansen Natural Corporation, increases its commitment to the growing action sports industry with the announcement today of their title sponsorship of the 2005 Pro Circuit/Kawasaki Team Motocross and Supercross Teams. After sponsoring many individual Athletes over several years, Monster decided to up the ante and make a larger investment in its growing team of action sports superstar athletes.
The Monster Energy/Pro Circuit/Kawasaki Team will debut at the 2005 Supercross season opener on January 8, 2005 in Anaheim, California. Monster sees this pairing as an alternative to traditional beverage marketing and an example of our increasing commitment to the action sports industry, says Mark Hall, Senior Vice President Monster Energy Drink.
Pro Circuit’s Mitch Payton says “We are thrilled to have a sponsorship partner like Monster that understand and appreciates the value of a winning Motocross and Supercross team. This sponsorship represents a tremendous value to the team as well as to the entire sport. Pro Circuit’s race team has won 14 AMA Pro Racing 125cc Number One Plates in 14 years. Pro Circuit’s championship-winning 125 program will return for its 15th season as Monster Energy/Pro Circuit/Kawasaki. This season’s roster includes returning stars 125 West Supercross Champion Ivan Tedesco, Matt Walker, and Stephane Roncada, as well as the addition of 2003 125 National Champion Grant Langston and Paul Carpenter. 2005 looks to be a huge season for the Monster Energy/Pro Circuit/Kawasaki team.