Monster Jam Sweden Sets Another Attendance Record

Stockholm, Sweden (November 15, 2006) Live Nation — Motor Sports Europe today announced another record setting year in Stockholm, entertaining over 41,000 Swedish fans in the Globen Arena, concluding the highly successful Monster Jam® European tour with four sold-out events. Due to the tour’s continued success, a date has been added at Sweden’s National Stadium in Goteborg for June 2007. Tickets for the show at Ullevi Stadium became the top selling ticket in Sweden within hours of their release.

“Unreal, said Magnus Danielsson, senior director of European events, Live Nation — Motor Sports. “I didn’t think we’d be able to top last year’s success, and not only did we surpass that, we’ve already added an additional weekend in Goteborg, Sweden next summer to meet the demand from our fans. I can’t imagine a better way to wrap up the tour. Four sold out, record-setting shows, three sold-out pit parties, a second Sweden stop just added and the most passionate fans we’ve seen on the tour. This has been an incredible weekend and I can’t wait for the Sweden stadium show this summer.

The Goteborg Monster Jam® will be at Ullevi Stadium, June 9th, and tickets are already going very fast. The Ullevi show could be the largest Monster Jam date on the tour next year. We’re expecting to entertain thousands of Scandinavian families, said Swedish promoter Jay Sietsema of Eventum. “It’s going to be the biggest ever in Sweden, with big air, big tricks and even larger obstacles! Between Stockholm and Goteborg, Sweden alone will entertain over 100,000 Monster Jam fans next year! We can’t wait to be the top selling country on the tour.

The Globe was the final stop on this season’s European Tour and marked the eighth country these colossal creatures visited. In total, Monster Jam entertained 210,283 many fans, at 33 live performances; with over half the shows selling out. To date, two shows are currently on sale for next year’s tour (Gothenburg, Sweden and Helsinki, Finland) with nearly a dozen stops to be announced and selling shortly.

Monster Jam is one of the best known touring entertainment brands in both North America and Europe. It is a giant among family shows in the US and Canada, selling over 3.5 million tickets annually in more then 250 of the premiere sporting stadiums and arenas in those countries. And, in only three years, Monster Jam has become a staple of the arena business in Europe, selling more than 200,000 tickets annually in nine cities there. Monster Jam® Europe is featured on major European television networks with over 35 million viewers each season, including Jim TV & Plug TV (Belgium); TV6 & ZTV (Sweden); Nelonen (Finland); Star TV (Switzerland); JETIX & RTL 7 (Holland); W9 (France) and S.I.C. Radical (Portugal).

For more information on Monster Jam Europe, log onto, where fans can find weekly show results, event photos, tour updates and ticket information. For media requests, please contact Kenna Conway. All other inquires should be directed to Magnus Danielsson.