New Brian Deegan Film “Disposable Hero” Available Online For Black Friday Shopping

Just in time for a rush of holiday adrenaline and Black Friday shopping sprees comes Disposable Hero on DVD, the new film documenting the literal ups and downs of Metal Mulisha leader and motocross madman Brian Deegan. Available for pre-order beginning today, Disposable Hero follows the infamous Deegan through the struggles and rewards that accompany the freestyle motocross sport and lifestyle. One of the most winning riders of all time, Deegan has collected more X Games and Gravity Games medals than any other competitor, has appeared on the cover of numerous industry and mainstream publications, and has accumulated more x-rays, pins, rods, casts, gashes and screws than many of his fellow freestyle motocross athletes. Indeed, Disposable Hero shows how one rider’s ambitions translate into both victory and injury -- meanwhile making for a truly motivating movie that is a must-see this holiday season.

Disposable Hero will be available online for pre-order through VAS Entertainment and Berkela Films at beginning today, November 21, with orders shipping Friday, December 8. The DVD will also be available in core shops through Berkela Films beginning Monday, December 11. Can’t wait to check out the action? Be sure to view the trailer online at, as well!

Berkela is a full-service boutique distribution and production studio focused on action sports, music, and pop culture. A creative collective brought to you by native sons Sal Masakela and Jason Bergh who together become the eyes, ears, and sometimes even face of popular culture today. Clients present and past include ESPN, E Entertainment, Scion, Interscope Records, Suzuki, SiTV, A&M Records, Shady Records, Universal, Motown Records, Allian Snowboards, Chapman Skateboards, Sony/BMG, and Ignition.

VAS Entertainment is a market leader in the distribution of action sports DVDs, with content in 42 separate categories ranging from surfing, snowboarding, skateboarding and rock climbing to fitness, football, golf and soccer. Established in 1988, the company distributes more than 1,500 current titles and works with more than 500 producers. A division of Uplift Media I, investors in the sports and lifestyle markets, VAS services core shops across the United States and around the world, as well as national retailers such as Zumiez, PacSun, Sport Chalet, The Sports Authority, Foot Locker and No Fear Stores.

For more information on Disposable Hero, Brian Deegan, Berkela Films or VAS Entertainment, please visit or contact Emily of On the Horizon Communications at (614) 219-2860 or