Spy Optic Inc. Signs on as Official Eyewear Company of 2006 Rockstar Energy Drink U.S. Open

AURORA, Ill. (October 6, 2006) — The 2006 Rockstar Energy Drink U.S. Open announced today that Spy Optic Inc. signed a three-year agreement as the official eyewear company of the ninth-annual off-road motorcycle race inside Las Vegas’ MGM Grand Garden Arena October 13-14, featuring the world’s top supercross racers.

As part of the deal, Spy Optic Inc. will have an onsite presence to display their recently launched 2007 line up of sun glasses and goggles. Targeting the action sports and youth lifestyle, Spy Optic Inc., caters to motocross, surfing, skateboarding, snowboarding, skiing and wakeboarding.

“I am excited to be involved as a sponsor for the next three years, said Bob Ketchum, director of motorsports, Spy Optic Inc. “We are going to use this as a huge opportunity to get our company and products in front of some of the greatest fans in the world.

This year’s Rockstar Energy Drink U.S. Open features reigning champion and 15-time AMA National champion Ricky Carmichael and reigning Amp’d Mobile World Supercross GP champion James Stewart. Never before have these two world-class racers squared off inside the MGM Grand Garden Arena.

“I feel that this is one of the key events that takes place in our sport, added Ketchum. “Being able to participate in this event as a sponsor is amazing. This event draws a huge amount of talent with the variety of racing classes, and draws one of the best crowds. The people that show up for this event are huge fans and get a great show.

Last Year’s top 3
1) Ricky Carmichael
2) Michael Byrne
3) Kevin Windham

Past Champions
2005: Ricky Carmichael
2004: Chad Reed
2003: Mike LaRocco
2002: Ricky Carmichael
2001: Ricky Carmichae
2000: Ricky Carmichael
1999: Jeff Emig
1998: Damon Huffman

Built into this year’s Rockstar Energy Drink U.S. Open format will be the three part Toyota Trifecta bonus program that will pay additional money to the fastest qualifier for each night’s event, a bonus to each night’s Progressive Direct Holeshot winner and a bonus for any rider that can complete the Toyota Trifecta challenge by being the fastest qualifier, getting the Progressive Direct Holeshot and winning the main event. Any rider that hits the Toyota Trifecta will earn a $50,000 bonus each night in addition to the regular event purse and any rider that can “Double Down” and hit the Toyota Trifecta both nights will walk away with $250,000 for the weekend.

Tickets are now available for the ninth-annual Rockstar Energy Drink U.S. Open at the MGM Grand Garden Arena in Las Vegas October 13-15, 2006 at www.ussx.com, www.ticketmaster.com, by phone at 702-474-4000 or the MGM Grand Garden Arena box office. Regarded as one of off-road motorcycling’s premier races, the Rockstar Energy Drink U.S. Open is the final ‘major’ race of the motocross season. Tickets are available for as low as $20 through Ticketmaster.com. Fans can upgrade their weekend experience with the X-Treme Package. X-Treme Packages include premium tickets for all 3 days, Rockstar Energy Drink U.S. Open t-shirt, hat, and weekend long pit pass. X-Treme Packages are only available through www.ussx.com.

About The Rockstar Energy Drink U.S. Open
The eighth-annual Rockstar Energy Drink U.S. Open is an invite-only indoor off-road motocross race inside the MGM Grand Garden Arena October 13-15, 2006. Reigning champion Ricky Carmichael stages his defense of the title against the world’s top motocross racers competing for the world’s largest single race purse. Live Nation is a leading live event and venue management company focused on creating superior experiences for artists, performers, corporations and fans. Live Nation owns, opperates and/or has booking rights for 153 venues worldwide and produced more than 29,500 events in 2005. Live Nation operates more than 60 websites globally. Headquartered in Los Angeles, California, Live Nation is listed on the New York Stock Exchange, trading under the symbol “LYV. For more information regarding Live Nation and its businesses, please visit the company’s website at www.livenation.com.

About AMA Pro Racing
AMA Pro Racing is the leading sanctioning body for motorcycle sport in the United States. Its properties include the Amp’d Mobile AMA Supercross Series, the AMA Toyota Motocross Championship presented by FMF, the AMA Superbike Championship presented by Parts Unlimited, the AMA Ford Quality Checked Flat Track Championship and the AMA Supermoto Championship presented by Parts Unlimited. For more information about AMA Pro Racing, visit www.amaproracing.com. Accredited media outlets can also access AMA Pro Racing’s online Press Room at www.amaproracing.com/pressroom.