Thomson’s RCA Brand Joins Holigan Racing’s Team Bookoo As Associate Sponsor

INDIANAPOLIS, February 23, 2006 – James “Sulli” Sullivan announced today the formation of a partnership with Thomson’s RCA brand for the 2006 AMA Supercross Season.  As an Associate Sponsor of Holigan Racing’s Team BooKoo, the RCA brand, along with RCA mp3 players and LYRA Personal Multimedia Recorders, are prominently featured in Supercross racing promotions.

“We felt the RCA brand would be an ideal match for Supercross racing fans.  RCA electronics products are a natural fit for action sports enthusiasts and are an integral part of our riders’ and team members’ everyday lives,” said Sulli, Marketing Director of Holigan Racing.  “I am extremely pleased to welcome RCA not only as a Holigan Racing sponsor, but to the action sports community.”

“We are truly excited to join with Holigan Racing’s Team BooKoo in ramping up the entertainment level for Supercross racing’s millions of fans,” said Sean Sharpe, Marketing Manager for RCA Digital Entertainment Products.  “This sponsorship creates one of those rare moments in sports and entertainment where both audience and product are virtually an even match.  Motocross followers are almost exclusively active young electronics enthusiasts – early adopters who embrace cutting-edge developments in mobile entertainment products such as those that carry the RCA and LYRA brands.”

The RCA digital product family includes the new-generation, pocket-size LYRA X3000 Personal Multimedia Recorder that enables high-speed transfer of content from most video sources and a complete line of portable RCA mp3 flash players designed to deliver custom-tailored audio on-the-go. Now available at retail, the LYRA X3000 with built-in hard-disc drive can store up to 80 hours of pre-recorded TV shows, feature films or home movies for viewing on the device’s 3.6″ full-color display; play back hundreds of  mp3 and WMA music files or display thousands of digital photos.

“The LYRA X3000 is the ideal product for downloading and viewing the “Reality of Speed” video for an insider’s view of Supercross,” said Sulli.

About Holigan Racing

Holigan Racing fields Team Bookoo in the AMA Supercross and Supercross Lites Series, and is the subject of the popular Speed TV Supercross documentary/reality TV series “The Reality of Speed”.   For more information about Holigan Racing and Team Bookoo, visit or contact James “Sulli” Sullivan 832-326-4428