UNKNOWN Industries Friends & Family Bike Show

Photos: Chris Kimball

Amidst the smell of burning rubber and barbecued meat, and in between a sea of glistening Milwaukee metal and chrome, the sounds of rumbling V-twins echoed over the hillsides on Saturday, as thousands gathered in Pala, California, for the UNKNOWN Friends & Family Bike Show. Throughout the day, people of all ages poured through the gates of the Pala Rodeo Grounds to take part in the festivities, which included a bike show, slow race, Harley Wheelies riding demo, an autograph signing with Josh Hansen and Jeremy “Twitch” Stenberg, arm wrestling and bikini contests (separately of course—although an arm wrestling bikini contest sounds pretty damn cool), raffles, live music by Redlight King, and a massive vendor row featuring anything from custom bike builders to clothing and apparel—and all for a good cause: a portion of the proceeds went to benefit the Fxck Cancer Foundation and Pala’s Youth Center.

The Pala Rodeo Grounds, located just down the street from Pala Raceway on Highway 76, quickly transformed from a large open pasture to a bike-filled festival with plenty to do and lots to see.

The founders of UNKNOWN Industries, Nick Leonetti and Buddy Suttle, got their start on two wheels the same way the rest of us did—racing dirt bikes and BMX as kids—and their love for motorcycles eventually evolved and shifted to the street when they picked up their first Harleys.

From left to right: Jeremy Stenberg, UNKNOWN Industries founders and riders Nick Leonetti and Buddy Suttle, Josh Hansen, and UNKNOWN rider Kade Gates.

"We started UNKNOWN Industries as a clothing company," Nick explained. "We grew up racing motocross, but got Harleys and just started doing wheelies and burnouts. We would make videos and put them up on YouTube and get a bunch views and feedback, so we started doing shows and putting on events like this one today in Pala. We keep our bikes stock, and that's what makes what we've been doing grow. We have three riders now, and we just did a tour traveling across the United States performing in 30 different cities."

UNKNOWN’s Nick Leonetti ripping a wheelie aboard his massive Harley-Davidson in front of a huge Southern California crowd.

"I grew up around Harleys," Buddy told us. "I really wanted to ride them and always watched the older guys doing wheelies and pictured myself doing that. Once I was able to afford one, I just started messing around with it. I didn't think that we would ever be where we are at now, but I just kept practicing and messing with different things and getting the bike to feel better. We're hoping that it gets bigger and we want to have more riders— the best of the best out there that are just killing it on Harleys. We want to sponsor them and have them do shows and get paid to ride their bikes."

Buddy Suttle rolling a long, tire shredding burnout to the delight of spectators who lined up along the barrier in the parking lot of the Pala Casino.

“You can check out what we do on our website, where we sell our DVDs and merchandise. We really appreciate the support that we're getting, and some of our sponsors include Deft Family, Dunlop Tires, Lyndall Brakes, Dirt Bike Kidz, Schultz Designz, Big Al's Cycles, San Diego Customs, The Fuck Cancer Foundation, and Speed Merchant.”

For more information visit www.unknownindustries.com.

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