Costa Mesa, CA (May 21, 2007) — Vestal Watch, Inc. is proud to announce it has been named the winner of the “Breakthrough Brand of the Year award by the Surf Industry Manufacturers Association. Vestal has been recognized for experiencing growth in product development, brand recognition and appeal.

It is the brand’s continued focus on music while maintaining its roots in the boarding and fashion world that has captured the media spotlight and excitement in both the press and retail arenas. “Winning this prestigious award is such an honor for the Vestal brand and the family that contributes to its success. Vestal would like to give special thanks to everyone at SIMA, our industry peers and all of the retailers and distributors that have supported us for the last ten years says Johnny Gehris, President of the Vestal Brand.

“Winning this award is a true honor states Chris Friel, Director of Sales. “We are confident that this is a sign of what’s to come in the immediate future.”

The “Breakthrough Brand of the Year award was announced during the SIMA Surf Summit in Cabo San Lucas, Mexico, May 18, 2007.

About Vestal Watch, Inc.:
Vestal originated nearly a decade ago out of Newport Beach, California. It immediately emerged as an industry leader, producing Vestal branded timepieces that were greatly influenced by music and boarding lifestyles. Vestal watches are products of a lifestyle, accessories that compliment the energy and personal sensibilities of the music-inspired individual.

About SIMA:
The Surf Industry Manufacturers Association is the official working trade association of more than 300 surf industry suppliers. Founded in 1989 SIMA is a non-profit organization that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research.