White Brothers Launches New Website

Yorba Linda, CA (November 1, 2005) ¿ With over 30 years in the off-road market, White Brothers officially announced today the launch of the new website.

As a leader in hi-performance products and accessories, White Brothers continues to set the pace within the industry by creating an online atmosphere that represents its racers, partners and consumers. From its progressive graphics and exclusive videos to the advanced e-commerce system, the site will engage each and every user.

¿This new site is by far the most influential tool White Brothers has on the competition,¿ stated Braden Dahl. ¿Our creative team worked day and night to provide the marketplace an innovative yet direct way to gain information, view products and interact with the White Brothers community.¿

Viewers will fist notice the clean and simple look of the site, but underneath they will find late breaking news, racer profiles and interviews, in-depth photo galleries, and race reports. Additionally, the Products page will give the consumer both technical and practical information on all White Brothers products.

Dealers will perhaps gain the most from the new site. With a private log in, retailers can now order their products online with a few simple clicks 24 hours a day, 7 days a week. ¿No longer will they have to put customers on hold to order products,¿ Braden continues, ¿You could walk into your shop, tell the parts guy what you want and if they don¿t have it on the shelf, they can order it in a matter of seconds. It will streamline the entire retail process.¿

White Brothers Performance Products, Inc. is celebrating 30 years of providing the best, high-end performance parts and accessories for off-road motorcycles and ATV¿s. White Brothers Racing exhaust systems, the winningest 4-stroke exhaust in AMA Motocross history, are officially used by the Factory Honda and Factory Yamaha MX Teams. White Brothers products can be found throughout the world in dealerships and off-road retailers. To locate a dealer in your area, log onto www.whitebrothers.com/locator/index.php.

White Brothers Performance Products
24845 Corbit Place
Yorba Linda, CA 92887
P 714.692.3404 F 800.213.2242