March 15, 2010 – VISTA, CA – DC is proud to announce it has teamed with the Yamaha Motor Corporation to kick off the Spring season with a new consumer contest launching today. Up for grabs are 2009 Yamaha bikes with custom DC x Yamaha graphics.
Now through April 30th consumers can log onto the participating retailers' websites and enter to win a Yamaha 2009 YZ250F or 2009 TT125 featuring custom DC x Yamaha graphics. Participating retailers include Gliks (http://www.gliks.com), Sun Diego (http://www.sundiego.com), and Zappos.com (http://www.zappos.com). Consumers can also visit select Gliks and Sun Diego retails locations around the country to check out DC co-branded Yamaha TT-R125's that will be on display during the contest period.
"We're excited to team up with Yamaha again for this promotion," said Brian Cassaro, DC's Action Sports Marketing Director. "It's the perfect time for this contest as action sports enthusiasts get back into their outdoor activities."
DC and Yamaha first teamed up last December when DC launched its new motocross training facility, the DC Moto TF at the Pala Raceway. Yamaha came on as the official bike sponsor of the Moto TF, providing DC with exclusive bikes at the track.
For more information on the DC Moto team visit: http://www.dcshoes.com/moto.
Founded by Ken Block and Damon Way in 1993, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men's, women's and kids' skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories.
As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC's brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc.