On July 31st, DC and Monster Energy hosted an exclusive event at Rob Dyrdek's Fantasy Factory as part of the The Gold Standard 2009. 500 invited influencers and celebrities enjoyed entertainment by DJ Clark Kent, Clipse and Fabolous, including DC athletes Ken Block, Rob Dyrdek, Chris Doyle, and Nick Dompierre.
Conceived by DC, The Gold Standard 2009 is a hosted hotel takeover held during the 2009 Summer X Games, developed as a tribute to DC's X Games athletes over the past 15 years. DC, along with event partners Monster Energy, Codemasters' DiRT™ 2, New Era and presenting media partners FUEL TV and TransWorld Media will occupy all 12 floors of the swanky hotel in the heart of Los Angeles.
For more information on The Gold Standard 2009 please visit www.dcshoes.com/goldstandard2009.