Dragon Launches GLARE KILLS Campaign

CARLSBAD, CA. – Dragon is proud to announce the launch of their new “Glare Kills” marketing campaign for 2008. With a growing demand for polarized lenses, Glare Kills is a campy anti-tech approach that is designed to educate the consumer about polarized lenses and their benefits.
Driven by the artistic styling of exploitation genre art, Glare Kills portrays our products and athletes in themed style art designed to visually draw in viewers and educate them about polarized lenses. In conjunction with a print media campaign, we have launched a “Glare Kills” sub-site on the web that will be the main hub for educating about polarized lenses. Luring the viewer from print to web in the same design genre, the idea is to inform the consumer in a non-tech way that is humorous and memorable. www.dragonalliance.com/glarekills

Website features will include product links to polarized specific product on our main site, Informative video about polarized, testimonials and explanations of what Glare is and how polarized combats it.
Main Characters
Rob Machado – Surf legend, Mick Fanning – 2007 ASP Surf World Champion, Dusty Payne – Surfing Young Gun, Owen Wright – Surfing Young Gun
Dragon is a global youth lifestyle brand worn by the world’s most elite athletes in surfing, snowboarding, motocross, skateboarding, racing, BMX, wakeboarding and skiing. For more information on Dragon, visit www.Dragonalliance.com or call 1.888.DRAGON.8.