Extreme Sports Legend Travis Pastrana Cheats Death on Big Screen in “199 Lives”

National CineMedia’s Fathom and Wasserman Media Group
Present Adrenaline-Filled Special Event on April 16th & 17th
in More than 400 Select Movie Theatres Nationwide

Centennial, Colo. - March 12, 2008 - Infamous for his double back
flip on his motorcycle in X-Games 12 and often referred to as this
generation’s “Evel Knievel,” Travis Pastrana takes fans inside his
world of Motocross and Rally car racing - with dozens of crashes and
an unprecedented jump off the Grand Canyon along the way - in the
premiere of “199 Lives,” an in-theatre special event also featuring
an exclusive look at Pastrana’s “Top 10 Moments,” for two nights
only, April 16th and 17th at 7:00 p.m. local time in more than 400 movie
theatres and participating locations nationwide. Tickets for this
limited engagement are available at presenting theatre box offices and
online at www.FathomEvents.com. For a complete list of theatre
locations and prices, please visit the website (theatres are subject to

Presented by National CineMedia’s (NCM) Fathom and Sportnet, in
association with Godfrey Entertainment, Subaru Rally Team USA, Racer X
and Motocross.com, “199 Lives” is a theatre experience that takes
sports enthusiasts and thrillseekers of all ages inside the life of
Pastrana - and his talent for cheating death. Directed by Gregg
Godfrey and produced by Jeremy Rawle and Wasserman Media Group, “199
Lives” follows Pastrana from the driveway on Christmas Day in 1987
when he received his first motorcycle, to the Rally America championship
where now, at the age of 24, the legendary thrillseeker defies gravity
on four wheels.

Pastrana will also debut his list of “Top 10 Moments” exclusively
during this special NCM FATHOM in-theatre event chosen from thousands of
record breaking and bone-shattering clips. Audience members will witness
some of Pastrana’s most amazing feats, including his X Games double
backflip and jumping out of a plane without a parachute - all from the
safety of their seats.

“I’m excited about teaming up with Sportnet and NCM Fathom for the
opportunity to share my story, along with my life’s highs and lows,
with fans across the country,” said Pastrana, ESPN X Games superstar,
AMA National Motocross and rally car champion. “I hope this event
inspires people to enjoy life and to never give up, as well as increase
awareness for Motocross and Rally racing.”

“199 Lives” appears on the big screen in high-definition with Cinema
Surround Sound in select locations throughout the U.S., including AMC,
Cinemark USA Inc., Goodrich Quality Theaters, Georgia Theatre Company,
Kerasotes ShowPlace Theatres, Loeks Movie Theatres & Cinema, National
Amusements and Regal Entertainment Group movie theatres, as well as the
Penn Cinema (Lititz, PA) through NCM’s exclusive Digital Broadcast

“NCM Fathom is excited to partner with WMG to bring this
adrenaline-filled theatre event to the big screen for Motocross fans and
adrenaline junkies, as well as anyone who can simply appreciate the
talent and courage it takes to live life as a daredevil,” said Dan
Diamond, vice president of NCM Fathom. “Travis Pastrana is a
phenomenal extreme sports athlete who defies gravity time and again in
this thrilling look into his life.”

“Travis is a real world champion and through our partnership with NCM
Fathom we can bring his compelling story to a wider audience of sports
and human interest fans,” said David Brooks, senior vice president of
business development, WMG/SSportnet “We look forward to leveraging the
marketing strength of Sportnet’s online communities, motorcross.com
and travispastrana.com to rally fans nationwide into their local
theatres for this special, limited engagement.”

For more information and a behind-the-scenes look at the making of
“199 Lives,” please visit www.motocross.com/199lives.

About National CineMedia, Inc.

NCM LLC operates the largest digital in-theatre network in North America
through long-term agreements with its founding members, AMC
Entertainment Inc., Cinemark USA Inc. (NYSE: CNK) and Regal
Entertainment Group (NYSE: RGC), the three largest theatre operators in
the U.S., and through multi-year agreements with several other theatre
operators. NCM LLC produces and distributes its FirstLook pre feature
program; cinema and lobby advertising products; comprehensive meeting
and event services and other entertainment programming

content. NCM LLC’s national network includes over 15,250 screens of
which over 13,200 are part of the company’s Digital Content Network
(DCN). NCM LLC’s DCN covers 169 Designated Market Areas® (49 of the
top 50). During 2007, approximately 542 million patrons attended movies
shown in theatres owned by the NCM LLC founding members (excluding
Loews). National CineMedia, Inc. (NASDAQ: NCMI) owns a 44.8% interest in
and is the managing member of NCM LLC. For additional information, visit
www.ncm.com or www.FathomEvents.com.

About WMG

Wasserman Media Group (WMG) is a worldwide leader in sports management,
marketing and content. More information about WMG and its businesses is
available at www.wmgllc.com.