A Total of 17,861 in Attendance For The First Day Of Competition
Sao Paulo, Brazil – The inaugural X Games Brazil kicked off today in Sao Paulo as 17,861 screaming fans welcomed a world-class, international field of action sports athletes. The first day of competition showcased some of the world’s best action sports athletes competing in BMX Street, BMX Vert, Skateboard Street and Moto X Best Trick at the Sambodromo do Anhembi in Sao Paulo.
“We knew bringing the X Games to Sao Paulo would be big, but today significantly exceeded all of our expectations,” said Rick Alessandri, Senior Vice President, ESPN Consumer Products and X Games Franchise Managing Director. “The fans in attendance were treated to spectacular performances by all our athletes.”
BMX Freestyle Street Final
While Leandro Moreira of Brazil received the loudest ovation from his hometown, it was USA riders Garrett Reynolds, Sean Sexton, and Aaron Ross that swept the podium with several difficult combinations including Reynolds’ gold medal run which consisted of a no hander to ice pick grind, and then landing a 720 to flat at the buzzer.
“It was awesome to win this contest because we had such a high level of guys competing,” said gold medalist Garrett Reynolds. “Brazil is great and the fans were amazing.”
Skateboard Street Final
The fast pace of the Skateboard Street competition maintained the day’s momentum following the BMX Street Final. As the sea of spectators stayed glued to their seats, well-known Brazilian skater Lucas Carvalho showed why he was the hometown favorite as he flexed his skate street dominance by landing a big switch 180 off the double staircase. Brazil swept the podium when Rodolfo Ramos took home the silver and Paulo Correa won the bronze. “Winning a gold medal at the first X Games Brazil is sensational,” said Carvalho. “It was great to win in Brazil.”
Moto X Best Trick Final
The crowd kept up its momentum with the wave as the final competition concluded the evening. Although all of the Moto X Best Trick competitors received roars of approval from the fans, American rider Todd Potter took the gold medal with his best trick, a Cliff Hanger Backflip. Greg Hartman took home the silver medal and Brice Izzo won the bronze.
“The competitors, the course, and the fans were all incredible,” said Potter. ” I hope I can come back to Brazil next year.”
BMX Freestyle Vert Elimination
Simon Tabron secured the top spot going in to the final. Zack Warden placed second and Jimmy Walker finished in third.
ABOUT ESPN’s X GAMES FRANCHISE
ESPN, The Worldwide Leader in Action Sports, first developed its X Games franchise in 1995. Part of ESPN Content Development, X Games, Winter X Games and All Access are just some of the original action sports programming currently shown on ESPN and ESPN2. In addition to the two U.S.-based events, ESPN has held X Games competitions and demonstration events around the world including Dubai, Thailand, Brazil, Mexico, Korea, Malaysia and Spain. The global franchise has also expanded its reach to EXPN.com, the definitive site for action sports fans, and to consumer products such as X Games bikes, protective gear, skateboards and DVDs.
ESPN will produce 15 hours of original programming from X Games Brazil. A total of 9 hours of live programming will air on Brazil’s two ESPN television networks, ESPN and ESPN Brazil as well as air throughout Latin America. Six one hour highlight shows will air on ESPN Brazil and ESPN networks in Latin America after the event. Complete coverage of the event will be provided on ESPN Brazil’s news and information programs, and live streaming video from X Games Brazil will be featured on EXPN.com and ESPN 360.
ABOUT Reunion Sports Marketing
Founded in 1992, ReUnion Sports Marketing is one of the largest sports marketing agencies in Brazil, and a pioneer in the management of race car drivers. With the growth and success of the company’s activities in the auto racing business, ReUnion launched new lines of business, supporting some of the most important companies in the country. In 2007, ReUnion joined the ABC group of companies, whose major stockholder is international ad guru Nizan Guanaes, as the corporation’s internal sports marketing advertising agency. That same year ReUnion and ESPN Brazil agreed to bring the X Games Franchise to São Paulo in 2008.
Sponsors and Partners
X Games Brazil is sponsored by Parmalat, Guaraná, Honda, Ipiranga, Oi, and the city of Sao Paulo.
X Games Brazil is co-organized by Reunion, the largest sports marketing company in Brazil.
ESPN X Games – Alex Rozis firstname.lastname@example.org (310) 642-1533
ESPN International – Ardi Dwornik email@example.com (212) 456-0265
Reunion Sports & Marketing – Fernanda Goncalves firstname.lastname@example.org +55 11 3848-8670