Scotts Valley, Calif., March 10th, 2014 - In an effort to broaden its ongoing connection with the core amateur riding community, Bell Helmets is extending its program to include Hookit, providing the online service provider an increased level of management responsibility over its ongoing motocross amateur sponsorship program.

At the heart of the relationship is an athlete support and loyalty program, targeting motocross and off-road athletes. Hookit will emphasize critical rider education regarding the importance of helmet design and ultimately helmet safety. The end goal is continuing to foster and reinforce Bell’s ongoing relationship and commitment to up-and-coming athletes with emphasis on the critical importance of head protection.

“Bell Helmets is excited to take its relationship with Hookit to the next level,” said Pat Houlihan, Bell Helmets Sports Marketing Manager. “Hookit has the direct relationship with amateur athletes that we are looking for as we work to educate our industry on the realities of helmet safety.  Bell Helmets is at the forefront of testing and development and this partnership with Hookit will not only drive that message, but also provide support and opportunities for young athletes nationwide."

Hookit will provide amateur athletes with a direct connection to Bell and the opportunity to be sponsored by the brand and enjoy unique benefits and access to Bell's premium moto and off-road helmet, the Moto-9, among other Bell products. For sponsorship opportunities, riders are asked to submit their resumes to Hookit, at which point they will be evaluated and ranked, prior to being presented to Bell.

"We're very exited to take this expanded role in our partnership will Bell Helmets - a premium brand with decades of history," said Marc Fiore, VP of Sales & Marketing of Hookit. "Bell has a lot to offer riders and to have their helmets available to the Hookit network of athletes is a solid addition."

The Hookit marketing platform provides solutions for brands looking to extend their reach through loyalty programs and athlete management programs. Brands can connect directly with their target customers, reward their biggest influencers, and provide exclusive offers, pro-forms or incentives.

View the Hookit program here: hookit.com/bellhelmets/

See Bell's lineup of helmet offerings here: bellhelmets.com

About BELL

From humble beginnings in the garage of a 1950's Southern California speed shop to the heads of champions in auto, motorcycle and bicycle competitions all over the world, Bell is synonymous with protection and progression. Part of Easton-Bell Sports, Inc. and based in Scotts Valley, Calif., Bell is the world leader in the design, manufacture and distribution of motorcycle and cycling helmets and accessories. 

About Hookit

Hookit is a digitally connected platform of tools and services created to support athletes, brands and the sports they participate in. Hookit helps nearly 1M athletes worldwide track their progression, promote themselves, earn deals and build their personal brand. Brand partners use highly unique athlete program and custom community tools to discover, manage and optimize their amateur and professionally supported athletes. The new Hookit Index™ is the first ever solution to effectively monitor, measure and quantify athletes’ real time fan exposure and engagement in today’s complex world of digital media. Major brands and media properties, including GoPro, Specialized Bicycles and ESPN use our interactive dashboards to monitor real-time athlete activity, trends, rankings and content. For more information visit www.hookit.com.