maddoshoe

The Robbie Maddison’s Pipe Dream video almost broke the internet when it was released a couple weeks ago, and the whole initiative of the film was to promote the new DC Shoes Maddo Signature Series shoe. Wehad breakfast with Robbie this morning in Temecula, and we got to chatting about what goes into creating a signature shoe. Do they give him a shoe and just slap his name on it? Does Robbie draw shoes with crayons? We wanted to know what the process was, and we were stoked to find that the Maddo shoe – like the water bike project –  is 100% Robbie’s vision.