When Ken Roczen sat on the stage at the 2017 Monster Energy Supercross Series preseason press conference in a bespoke suit, the Team Honda HRC stated that he hoped to use his place in motocross to grow the sport as a whole. Over the last two years, he has started to make progress through endorsements with Swiss watchmaker Breitling and involvement in skincare companies Art Of Sport (Roczen is an equity owner in Art Of Sport) and now Clinique For Men, deals that have come through his representation with the Wasserman agency.
The announcement of Roczen and Clinique For Men is a high-quality video that shows clips Roczen spinning laps at the Honda Supercross test track in Southern California mixed with details of the Clinique For Men Super Energize Anti-Fatigue Hydrating Concentrate Broad Spectrum SPF 25 moisturizer. The product is advertised to help dry skin retain moisture and offers protection against pollution, pollen, dust, UVA/B, Infrared, and Blue Light, elements that are said to cause the skin to lose its strength and accelerate aging.
This is a major play for Roczen, as Clinique is a subsidiary of cosmetic giant The Estée Lauder Companies Inc., a corporation that is known around the world and worth nearly 12 billion dollars.