Life Rolls On Foundation to Premier Ricky James PSA during NBC Coverage

The Life Rolls On Foundation has just announced that their new commercial, a spinal cord injury awareness Public Service announcement with Ricky James, will debut during his 2008 Ford Ironman World Championship coverage on NBC Sports this Saturday, December 13 at 2:30PM ET (11:30 Pacific).

James will be featured attempting a stunt that is a "first-ever" for a paraplegic on a motocross bike.

Life Rolls On Foundation improves the lives of young people affected by spinal cord injury (SCI) through quality of life programs, SCI awareness campaigns and funding research that seeks a cure.
Learn more about the Life Rolls On Foundation by visiting