Monster Energy’s Back As Title Sponsor Of ‘09 Monster Energy AMA Supercross, An FIM World Championship

Corona, Calif., based company again fronts the highly popular American stadium-based off road motorcycle racing series beginning this weekend in Anaheim, Calif.

CORONA, Calif., (Jan. 2, 2008) – The reigning king of all extreme sports will again have a decided Monster Energy flair as the No. 1 by volume energy drink company in the United States returns as the title sponsor of Monster Energy AMA Supercross, an FIM World Championship, for the 16-round 2009 competition season beginning this weekend in Anaheim, Calif.
First hitting big in at the Los Angeles Coliseum in 1972, stadium motocross – then dubbed "Super Bowl of Motocross" (which was shortened to supercross)
– has since become the most widely attended and widely viewed form of action sports on the planet.
And since the energy drink revolution hit, Monster Energy has been in the forefront of involvement with supercross and many of its athletes. Names like McGrath, Carmichael, Stewart, Villopoto, Ferry, Langston and Lawrence are all synonymous with the M-claw logo, as are major teams like factory Monster Energy/Kawasaki and Monster Energy/Pro Circuit/Kawasaki.
"Monster Energy's built its foundation on the sport of motocross and we see the title sponsorship of the Monster Energy AMA Supercross Series as the pinnacle of our action sports competition series involvement," said Monster Energy's Director of Sports Marketing, John Lee. "We welcome our second year as the premier sponsor of supercross and look forward to seeing the legions of loyal fans out at the races across the nation, enjoying the action and sampling the Monster Energy product at every stop along the way."
Tapping into supercross' energy at every level, Monster Energy's fast-growing "Monster Army" extends the supercross experience with an online action sports community and social networking effort that unparalleled in the industry. With roots in skateboarding, core snow sports, surfing, BMX and the like, the Monster Army widens the already sizable demographic that supercross has built over the past four decades.
"The sport of supercross, though mainly based here in the States, is considered a global property in terms of its scope," said Lee. "Monster Energy recognizes this and, as we work to distribute our product line to all points on the planet, we'll no doubt enjoy the great acceptance of supercross within the action sports and motorsports communities and the additional brand awareness it will deliver for Monster Energy around the world."

2009 Monster Energy Supercross Series
Date                            City/State                                           Venue
Jan. 3                         Anaheim, Calif.                                 Angel Stadium
Jan. 10                       Phoenix, Ariz.                                     Chase Field
Jan. 17                       Anaheim, Calif.                                 Angel Stadium
Jan. 24                       Houston, Texas                                  Reliant Stadium
Jan. 31                       San Francisco, Calif.                         AT&T Park
Feb. 7                         Anaheim, Calif.                                 Angel Stadium
Feb. 14                       San Diego, Calif.                               Qualcomm Stadium
Feb. 21                       Atlanta, Ga.                                     Georgia Dome
Feb. 28                       Indianapolis, Ind.                              Lucas Oil Stadium
Mar. 7                         Daytona Beach, Fla.                       Daytona International Speedway
Mar. 14                       New Orleans, La.                              Superdome
Mar. 21                       St. Louis, Mo.                                      Edward Jones Domes
Mar. 28                       Toronto, Canada                             Rogers Centre
April 4                         Jacksonville, Fla.                               Jacksonville Municipal Stadium
April 18                       Seattle, Wash.                                   Qwest Field
April 25                       Salt Lake City, Utah                         Rice Eccles Stadium
May 2                         Las Vegas, Nev.                                Sam Boyd Stadium
Monster Energy supports the sport. Be it SX, rally, insane
distance jumping, MX, MotoGP, road racing, supermoto, off-road, FMX, skate, MTB, wake, mini bikes, surf, snow, BMX – name it – the athletes are rockin' Monster Energy more than anything these days. Check out all the types – Original Monster Energy, Monster Lo-Carb, Monster Assault, Monster Khaos, Monster's fruit juice hybrid dubbed "M-80," the party-friendly MIXXD, the ground-breaking Java Monster premium coffee & cream drink line supercharged with our Monster Energy blend, along with the new Monster Energy "Hitman" energy shot. Everybody running the 2009 Monster Energy Supercross series will be diggin' 'em – so will you. On the 'Net at and