Monster Energy On Board As Official Energy Drink Of AMA/Maxxis EnduroCross

Unique motorcycle race series featuring off road obstacles built into
an arena floor track opens this weekend at the Orleans in Las Vegas

CORONA, Calif., (July 3, 2008) – Monster Energy announced today that
it has partnered with the AMA/Maxxis EnduroCross Championship Series,
presented by Lucas Oil, as the “official energy drink” of the series
which opens this weekend at Las Vegas’ Orleans Arena (July 5th).

The six-race series features an array of top athletes from all point
on the compass, including top racers from the American Hare & Hound,
WORCS and GNCC series – along with some of Europe’s great off road
specialists – in what’s become a central stage for bragging rights as
to who’s the world’s top off road racer.

For Monster Energy, which will field two of the favored racers to make
the Endurocross podium in Monster Energy/Kawasaki’s Ricky Dietrich and
Destry Abbott, the sponsorship agreement with promoter Eric Perronard
and the EnduroCross Series is a natural extension of the already
generous position Monster Energy holds in two wheel motorsports

“When the EnduroCross started in 2004 Monster got involved immediately
upon hearing the description of the project,” said Perronard. “Since
then Monster has been continually supporting EnduroCross – a sport
that requires a great deal of energy, which makes the relationship
with Monster a natural. We’re pleased to have Monster on board again
this year and wish their athletes competing the best of luck.”

Abbott spoke on behalf of the Monster Energy/Kawasaki team on the
upcoming EnduroCross race at the Orleans and is understandably pumped
to get things going this holiday weekend.

“EnduroCross is one of the most unique events I do and one of my
favorite events of the year,” said Abbott, who’s leading the AMA Hare
& Hound Series points chase. “It’s going to be awesome this year since
it’s more of a series than just one race. I know I’ll have to be
patient, consistent and sometimes willing to hang it out in some
sections to make it to the main event. Last year I finished 7th in the
main and my goal this year is to finish in the top five – or maybe a

“And it’s cool that Monster Energy’s on board with this. Definitely
shows their continued allegiance to the sport of off road racing.”

From Monster Energy’s perspective, echoing what Perronard said, the
backing of the 2008 AMA/Maxxis EnduroCross Series, presented by Lucas
Oil, is a natural extension of what Monster Energy’s doing every
weekend across this nation and now in Europe to further its brand
image motorsports enthusiasts.

“What’s best about the EnduroCross events is that it’s an all-star
race of sorts that brings together the off road community for six
great weekends of racing,” said John Lee, Director of Sports Marketing
for Monster Energy. “There’s always a lot of ‘what if this guy from
the GNCCs raced that guy from WORCS?’ Well, EnduroCross answers those
questions and then some as the top off road racers from all over the
world will be in Vegas beginning this weekend to decide who’s the
best. And Monster Energy is stoked to have been involved since Day One
with this innovative form of motorsport.”

For more information on the 2008 AMA/Maxxis EnduroCross Series,
presented by Lucas Oil and featuring Monster Energy as the “official
energy drink,” check out the series website at

Monster Energy supports the sport. Be it EnduroCross, hare scrambles,
enduro, MX/SX, road racing, supermoto, FMX, skate, MTB, off-road,
surf, snow, BMX – name it – the athletes are rockin’ Monster Energy
more than anything these days. Check out all the types – Original
Monster Energy, Monster Lo-Carb, Monster Assault, Monster Khaos, the
new Monster/fruit juice hybrid called “M-80” and the ground-breaking
Java Monster premium coffee & cream supercharged with our Monster
Energy blend. Destry Abbott, Ricky Dietrich and everybody running the
Maxxis Endurocross Series opener in Vegas this weekend will be diggin’
’em – so will you. On the ‘Net at