New Era Cap and Hart & Huntington Collab With Tattoo Artists For Charity

Irvine, CA; Las Vegas, NV (October 7, 2008) New Era Cap along with Hart & Huntington Tattoo are proud
to debut a limited edition artist inspired collection launching at the First Annual Rockstar Energy/Hart &
Huntington and New Era US Open Party.

This extremely limited collection will be showcased at the inaugural event that will be held at Hart's new Las
Vegas nightclub, Wasted Space on Saturday October 11th, the closing night of the US Open. The custom
painted 59FIFTY™ fitted caps will be auctioned off at the event with proceeds going to the Road 2 Recovery
Foundation, a foundation dedicated to helping professional AMA licensed motocross members with financial
assistance if they sustain career-ending injuries. "This project posed a great opportunity for me to do
something in my home town and give back to a good cause while being able to tie it into my nightclub
Wasted Space as well as my race team." said Carey Hart, founder of Hart & Huntington Tattoo Company.
"New Era and Hart & Huntington have just recently collaborated on some great styles for Hart &
Huntington's next season of clothing and this was a great way to kick off the new relationship" continued

New Era Cap and Hart & Huntington Tattoo, two companies that have set the precedence in their respective
markets have collaborated with Hart & Huntington's most talented tattoo artists including Jime Litwalk and
Twig to create hand-painted pieces that continue to raise the bar of true customization. "Collaborating on
this project with respected artists and an iconic figure such as Carey continues to cement the relationship
between New Era and Hart & Huntington," comments Action Sports Marketing Manager, Braden Dahl. "Not
only does it create a platform for future initiatives between the two brands; it showcases the creative talent
that both company's embody. It has and always will be New Era's strategy to partner with the most
progressive brands in the marketplace and there is no doubt that the partnership with Hart & Huntington
symbolizes that direction."

About New Era Cap
Since 1920, New Era Cap Company, with its global headquarters in Buffalo, New York; is the world's
premier headwear brand with products that transcend time, culture, sport and fashion. New Era is the
exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team
and their Minor League affiliates and maintaining agreements with other licensed entities. Some of the
Company's core markets include Children, Fan, Suburban, Women and Fashion/Lifestyle and the most
recently added Action Sports Business Unit. The Action Sports Business Unit was established in 2004 and
was relocated to Orange County California in June of 2006. The move to Southern California solidified New
Era's presence in the action sports industry and further communicated its commitment the action sports

About Hart & Huntington Tattoo Company
Hart & Huntington Tattoo Company is the tattoo shop founded by freestyle motocross legend Carey Hart.
The first Hart and Huntington Tattoo Company Shop opened in 2004 in the Palms Casino is Las Vegas,
making it the first tattoo shop located in a casino. The tattoo shop has since grown to include its own line of
tattoo-inspired clothing. In addition to the Las Vegas shop, Hart and Huntington Tattoo Company is
expanding with shops open in Waikiki, Hawaii, and Orlando, Florida. For more information, please visit