CARLSBAD, CA – No Fear and Pala Raceway recently formed a marketing alliance designed to co-promote their respective brands and support amateur and professional motocross riders and off-road racing in Southern California.
According to Kirk Chandler of the Pala Raceway Group, the new alliance will benefit everyone involved. "Aligning with action sports brands such as No Fear that are globally recognized will support Pala Raceway and its vision of becoming a world-class racing facility," Chandler said. "No Fear will serve as the raceway's motocross protective gear brand, receiving local and national media exposure at racing events, plus a full line-up of No Fear's moto gear will be available in the raceway's onsite pro shop."
In addition, the Pala Raceway staff will use No Fear products when they ride, providing an unofficial team of over 20 riders promoting the brand's latest motocross gear and styles out on the track almost every day of the week.
"We're very excited about our new relationship with the Pala Raceway Group," said Britt Galland, No Fear's Vice President of Marketing. "This is an ideal opportunity to showcase our brand and our exceptional quality gear at a racing venue that's practically in our own backyard. The facility is going to be phenomenal when it's all built out."
Located at 12799, Highway 76 in Pala, CA, the 200+ acre Pala Raceway is fast becoming one of the premier motocross facilities in Southern California, with many of the world's top professional and amateur riders honing their skills here on a regular basis. The complex currently features seven unique tracks, including the Main Track, Vet Track, Mini Track, a Quad / SideXSide Track, and a Trials area. Plans are also in the works to add a state-of-the-art Super Moto track, extensive camping and parking areas, as well as a separate Karting Track. Full color drawings of the Pala Raceway site plan can be viewed at www.palaraceway.com
About No Fear
Since 1990, Carlsbad, California-based action sports lifestyle brand No Fear has been the leading marketer of the alternative sports lifestyle and alternative sports products. No Fear distributes products to approximately 2,500 wholesale accounts, which include young men’s specialty stores, motorcycle shops, and surf shops. No Fear owns and operates 68 retail stores in California, Arizona, Nevada, Florida and Hawaii. No Fear sponsors professional and amateur motocross, including the Joe Gibbs Racing MX Team, the NSSA amateur surfing championships, and Urijah Faber, the WEC Featherweight Championship contender. No Fear also backs the No Fear Music Tour and its No Fear Energy brand is a major player in the energy drink market.
For news or information about No Fear retail stores or to experience the brand's involvement and support of motocross, surfing, mixed martial arts (MMA), or the music scene, visit www.nofear.com