Oakley Breach the Vault Contest

Discontinued Products Available at OakleyVault.com

FOOTHILL RANCH, Calif., July 21, 2009 – Oakley, Inc. is excited to announce a new promotion for their new Web site OakleyVault.com.  Upon registering, each participant will receive an access code, which will provide an opportunity to breach the vault and get away with free Oakley gear. In addition, all registrants taking part in the promotion will automatically be entered into a Grand Prize drawing for an Oakley Minute Machine™ Diamond Dial Edition timepiece (valued at US$3,500). More details can be found at OakleyVault.com/breach-the-vault. This promotion is scheduled to run through September 30, 2009. Customers can follow Oakley on Twitter (Twitter.com/Oakley) for additional opportunities to win Oakley gear.

About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of more than 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market. Oakley is famed for its insuperable lens technologies such as High Definition Optics® (HDO®) which it incorpo¬rates into all of its sun and prescription eyewear, as well as goggles. Oakley has extended its leadership position as the world's leading sports eyewear brand into its apparel, footwear and accessories collections. Laser focused on the consumer, Oakley has both Men's and Women's product lines that target Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group (NYSE: LUX; MTA: LUX). Additional information is available at www.oakley.com.