ODI Signs Multi Year Deal with RCH
Riverside, CA – ODI is excited to announce the next step in our exciting
brand history. With more than 25 years of producing grips for the top
athletes of the world, ODI will once again be expanding our athlete roster
with the addition of the RCH Racing Suzuki team. While ODI has been
building an extensive product line which includes the expansion into
handlebars, RCH Racing has been building a program which will allow them to
contend for the 2015 Supercross Championship. The addition of the 2014
Outdoor Motocross Champion, Ken Roczen shows they are serious about
contending for the Supercross and Motocross titles over the next few years.
“We are extremely excited that RCH chose ODI to partner with as they fight
for their first Championship titles,” commented Brand Manager Kevin Stevens.
“We recognized RCH as a strong team several years ago, but they were still
in their development stages. Much like with us here at ODI the pieces of
the puzzle were all coming together and with the addition of Ken, we know
they will be a strong contender in the title fight.”
“We’re excited to start our partnership with ODI,” said team Co-Owner Ricky
Carmichael. “We met through my good friend Jeff Emig and really connected to
the way they are advancing technology in the controls category. It’s great
to see a brand still doing manufacturing in the US and that’s something that
we wanted to be a part of.”
Ken Roczen will use the Half Waffle MX Grips on the PODIUM handlebar which
features ODI’s Patent Pending Controlled Flex Technology to offer a
combination of the traditional look that comes from a cross bar with the
flex that comes from running without. The team will also be instrumental in
further product development with their riders Lance Coury and owners Carey
Hart and Ricky Carmichael.
For more information visit www.odigrips.com.