Thanks to an invite from our friends at Rockford Fosgate, we cruised up to the Art District in Los Angeles to catch the official launch of Mister Cartoon’s new Sanctiond car care products. We thought it would be a cool break from moto, plus we’ve been big fans of Cartoon and Rockford Fosgate for quite some time. For those who may be unfamiliar, Mister Cartoon is one of the most famous tattoo artists in the nation, and probably the most famous candy painter of all time. With collabs with Nike, Vans, music labels, musicians, and more, Cartoon launched Sanctiond for his first love: cars. Check out some photos from our visit. Sanctiond will be available at all Rockford Fosgate dealers, so pick up some wax with your new subwoofers.
The official press release is below photos
ROCKFORD FOSGATE ANNOUNCES STRATEGIC ALLIANCE WITH SANCTIOND™ PREMIUM CAR CARE BRAND
Inspired and Developed by Legendary Los Angeles Tattoo Artist and Cultural Icon Mister Cartoon, Sanctiond™ Includes a Full Line of Washes, Waxes, Cleaners, Conditioners, Protectants, and Innovative Tire Shines
TEMPE, Ariz. - March 29, 2012 - Rockford Fosgate, the industry leader in high-performance car audio systems, is proud to announce its distribution partnership with Sanctiond™, a signature brand of premium car care products designed by Mister Cartoon to satisfy the unmet needs of those who share his lifestyle and passion for music, sports, fashion, and cars. Sanctiond™ will be distributed through authorized aftermarket Rockford Fosgate dealers.
As an artist, Mister Cartoon has created iconic album covers, murals, logos, shoes, and tattoos. Stars such as Eminem, Amare Stoudemire, Dr. Dre, 50 Cent, Beyoncé, and Carlos Boozer proudly wear Mister Cartoon's work on their skin. Mister Cartoon's talent and name are constantly in demand among brands such as Nike, Diesel, G-Shock, Stussy, Metro PCS, and Microsoft, who seek his expertise when developing culturally relevant and influential products.
"Music is as important to a car as its paint," stated Cartoon. "My art, tattoos, and the way I design cars are all inspired by music. It's important to me that Sanctiond partners with companies that share our lifestyle and recognize the connection between technology and art."
Mister Cartoon Sanctiond™ is a growing collection of 15 products, including car wash, waxes, polishes, spray detailers, interior cleaners and conditioners, and a trio of innovative tire shines. Developed to exceed the stringent expectations of automotive painters and collectors, each product is a work of art in its own right, merging hand drawn package design with cutting edge product formulation.
"The word 'fanatic' has been used to describe the Rockford Fosgate car audio enthusiast for decades," explained Bill Jackson, Rockford Corporation's president and CEO. "'Fanatic' could also easily be used for those who seek Mister Cartoon's vision, whether it is on a mural, a product, or on their skin. How their car looks and how it sounds go hand-in-hand for many who have these fanatic lifestyles, and that's what makes our partnership with Mister Cartoon and the Sanctiond™ brand a perfect fit."
Sanctioned Automotive Group's CEO, Atticus Firey, added, "Rockford Fosgate's premium brand positioning aligns well with Sanctiond™. Rockford's distribution dominance allows their fanatics access to the best products available for their customized rides, through a channel that is currently neglected by other brands.
For more information on Sanctiond™, please visit www.sanctiond.com
For more information on Rockford Corporation, please visit www.rockfordcorp.com
About Rockford Corporation
Setting the standard for excellence in the audio industry, the Rockford Corporation markets and distributes high-performance audio systems for the mobile audio aftermarket and OEM market. Headquartered in Tempe, Ariz., Rockford Corporation is a publicly traded company and manufactures its products under six brands: Rockford Fosgate(R), Rockford Acoustic Design(TM), Lightning Audio(R) and Brax, Helix and Renegade. For more information, please visit: www.rockfordfosgate.com, www.rockfordacousticdesign.com, www.lightningaudio.com, www.braxhifi.com, www.helixhifi.com and www.renegadecaraudio.com
About Sanctioned Automotive Group, LCC
Sanctioned Automotive Group, LLC parent to Sanctiond™, is first to launch a lifestyle brand of car care products targeting a culturally diverse consumer whose passions for music, fashion, art, community, and sports are centered around and enabled by their cars. Conceptualized and created by the most innovative minds in automotive care and culture-first marketing, Sanctiond satisfies the unmet needs of the fastest growing segment of consumers. The brand is an extension of Sanctioned, the premier house brand of SA Studios Global. Sanctioned merges distinctive and relevant content and products with multiple touch-point marketing experiences.
For more information, please visit: www.sanctiond.com, and www.sastudiosglobal.com
About Mister Cartoon
Mister Cartoon was born and raised in Los Angeles. He began his career as a graffiti artist in the 1980s and quickly gained notoriety for his unique tattoos, custom low-rider car work, album cover designs, logos, exclusive advertisements, and collectable limited edition products. His richly detailed, hand-rendered designs adorn the bodies of countless celebrities such as Beyonce, Eminem, Carlos Boozer, and Christina Aguilera. His work has been featured in exhibitions around the globe, and a myriad of companies, including Xbox, Casio, Microsoft, Diesel, and Nike, have commissioned his talents. Mister Cartoon continues to build a diverse, devoted, and loyal global fan base.