FEBRUARY 10, 2010
SAXX, NEXT GENERATION OF MEN'S UNDERWEAR HITS THE MOTO MARKET
WITH AN EXCLUSIVE DISTRIBUTION DEAL WITH IMPACT DISTRIBUTING!
Time to change your underwear because your balls and legs could use some time apart!
Orange County, California – Saxx selects Impact (Video) Distributing to be their exclusive motorsports
distribution company for their new line of undergarments for men. Saxx is the first significant innovation in
men's underwear design in decades and has come to the market after more than a year in development by Trent
Kitsch, founder and president of Saxx Apparel. Saxx' design innovation, its Comfort Side Panels, prevents
contact between a man's testicles and his legs, providing a cool, dry environment. The side panel design creates
a hammock-like pouch out of two thin mesh panels, improving the feel for a man's "package" throughout the
Kitsch began designing, creating prototypes and testing them on fellow MBA students and friends, many of
whom were, like Kitsch, professional athletes. "Response was overwhelming. Guys who initially thought of
Saxx as performance wear began wearing them everyday for comfort and fashion."
The initial launch occurred in Kitsch's homeland of Canada. Many action sports athletes and fashion industry
icons throughout North America are lauding the comfort and style of the new unique product. Now for the first
time ever, it is here in the United States. The introduction of this new product will begin at the Dealer Expo in
Indianapolis (Feb. 13-15) Selected to distribute this product exclusively into the motorsports market is Impact
Impact, known predominantly for their distribution of action sports films, is expanding their offerings to include
apparel, electronics, die-cast and associated merchandise. Docy Andrews, CEO of Impact (Video)Distributing
stats "I have been actively seeking new product for some time now and am very excited by this innovation in
men's undergarments. As a mother of three athletic boys, I recognize the need for comfort and function for
men. I believe Saxx will be able to increase better performance for all our enthusiasts and give them general
comfort on a daily basis."
Saxx is now offered in three fabrics: Everyday, Performance and Bamboo and in four styles: trunks, boxer
briefs, longlegs and long johns. *Patent Pending