The first rule of Ride Club: you do not talk about Ride Club. Fox Racing and Shift MX held their annual sales meeting today at the Fox Design Headquarters in Irvine, CA. A few of us lucky industry types were allowed to tag along as the new face of Shift was presented to the sales reps. Pit bike racing, roller derby chicks, booze, Jeff Emig, and hot promo chicks kept all of us entertained, as Shift ushers in the new look that Chad Reed has shown us all Supercross season long. Check out some photos from tonight’s activities, and stay tuned for a video of all the debauchery…

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The sales reps were corralled into an “underground” racing venue where they were pitted against each other in a pit bike relay race extravaganza, but not before Jeff Emig and Jerome Mange presented the new look and face of Shift to the attendees.