(Ketchum, ID) While most manufacturers are scaling back on features in a challenged marketplace Smith Optics is taking the opposite tact. For 2011, Smith is implementing sweeping changes to their moto goggle line adding immense amounts of value to a majority of their moto products, bringing great deals to customers with every purchase.

Going forward at no extra cost, EVERY Smith Optics moto goggle with a Suggested Retail Price of $25 and up will now come standard with features reserved typically for only the upper end of any brand's MX product line.

No Extra Cost Included Features:

• Roll Offs system and film
• Anti-fog treated Clear Lexan lens
• Multi-layer face foam
• In-lens tear off posts
• Protective goggle storage bag
This amounts to an average added value of over $40 per goggle and
the bevy of features anyone would want from their MX goggle purchase.
Models which are a part of this new pricing structure are the Intake
Sweat-X ($60-$65), the entire Fuel V.2 lineup ($40-$65), Fuel V.1 ($25), and the Option OTG and Turbo models

($40-$125). Also covered is the Smith x Hart and Huntington
($65) collaborative product offering.


"In developing our 2011 goggle line we wanted to exceed the needs and wants of our customer base, giving them amazing product features at affordable price points with a ton of value-added bonuses. Now every consumer taking advantage of our new lineup will be able to experience our unmatched value and performance all made in the USA and backed by Smith's true lifetime warranty," said Smith Optics general manager-MX Division, Mark Phares

Manufactured in Salt Lake City, Utah, Smith Optics is one of only a handful of goggle brands manufactured and assembled in the United States. Like all Smith products, the Smith Optics moto goggle line is backed by Smith's True Lifetime Warranty.

Now most Smith moto goggles will come with the above Roll Offs system with film and visor, a protective goggle storage bag as well as in-lens tear off posts and a Clear anti-fog treated Lexan lens

Smith goggles like the Signature Pastrana Intake Sweat-X (above) will come with the gamut of performance and experience enhancing features at no extra cost

ABOUT SMITH: Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a
sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow and motorsports goggles,
snow helmets, ballistic eyewear and ophthalmic eyewear. Smith's devotion to excellence, innovation, performance and style has made
Smith the choice of action-sport athletes worldwide. Smith products are sold in more than 50 countries through sporting goods and
specialty stores. For more information, check out Integrate Performance and Style.