Spy Optic’s 2009 Supercross Team Is Set & K-Dub’s Back With His

Kevin Windham leads a Spy charge that also features Jason Lawrence,
Nick Wey and the Atomic Racing/Cernic's Kawasaki squad

CARLSBAD, Calif., (Jan. 1, 2009) – In 2008 Spy Optic enjoyed what was
arguably its finest year ever as a goggle manufacturer when it
routinely held a higher percentage of top ten supercross and motocross
riders in the standings than any other goggle manufacturer out there.

Pretty cool stuff for everyone at Spy, yeah. But the company's not
going to pat itself on the back too much. The gate drops on Anaheim 1
this weekend and all the great things that went down in the '08
competition season will soon be forgotten as the new Spy Optic SX
racers get after it at Angel Stadium this Saturday night.

Leading the Spy Optic supercross contingent, as he has for some time
now, will be veteran racer and fan-favorite Kevin "K-Dub" Windham
(Geico Powersports/Honda). The good-natured and fiercely fast
Louisianan has helped Spy and co-founder Jeremy "Showtime" McGrath
elevate the Spy Optic Magneto and Alloy model MX goggles – each of
which feature the legendary riders' signatures in the pro model line.

"I've been with Spy forever and look forward to another great year
with them," said Windham. "Both the Spy pro model Magneto and Alloy
goggles do a great job in all kinds of conditions – which everyone
who rides and races motocross are well aware of. Nothing's worse than
having your goggles fog up or scratched, get saturated with sweat,
allow dust into your eyes or have a strap that won't stick to your
helmet. Spy's got all these departments covered well and that's why
I run 'em."

Teaming up with Windham this year will be defending 2008 WSX Lites
champ Jason "JLaw" Lawrence, along with veteran supercross racer
Nick Wey. Running Yamahas under the new Boost Mobile/ampm/Monster
Energy/Troy Racing banner, Lawrence not only brings with him a title
to defend, but a spark to the Spy Optic SX program that'll for sure
deliver a lot of fans and traffic to www.spyoptic.com based on
Lawrence's HUGE legion of loyal followers.

"Spy's sick, man. I ran them for a long time – am pumped to be
running them again – and, if all goes right, we'll bring another
Lites title to Spy – just like (Trey) Canard's last year," said

Wey, who put up factory KTM's best numbers ever in the 450 class last
year, is always a top-five threat in the SX class and as consistent as
they come over the course of a 16-round supercross season. "Spy's
always had that 'cool edge' that a lot of the other goggle
manufacturers tried to produce – but could never quite get," said
Wey. "I think it's because of McGrath. He turned Spy into gold back
in the day and people have never forgot it. And I'm looking forward
to representing with them this year."

Rounding out the major factory and smaller privateer team efforts for
Spy Optic's supercross program will be the newly-formed Atomic Racing/
Cernic's Kawasaki team. Led by last year's top supercross
privateer, Paul Carpenter, and featuring his fellow New Yorker buddy
Bobby Kiniry and cousin, Jack Carpenter, the NY locals have a shot of
getting Spy Optic an extra couple guys in premier class' top 12

Up first for the Spy Optic-backed supercross racers is the opening
round of the 2008 Monster Energy Supercross Series at Anaheim's
(Calif.) Angels Stadium (Jan. 3).

About Spy

Spy Optic designs, develops and markets premium products for the
action sports and youth lifestyle markets. Spy's principal products,
sunglasses and goggles, target the action sports market, including
surfing, skateboarding, snowboarding, motocross, wakeboarding and
skiing, and the youth lifestyle market within fashion, music, and
entertainment.  Spy's innovative proprietary products utilize high-
quality materials, handcrafted manufacturing processes and engineered
optical lens technology to convey premium quality, contemporary style,
and progressive design.  Spy is a wholly owned subsidiary of Orange
21, Inc. (NASDAQ:ORNG). www.spyoptic.com

About Crown Athlete Management Group

Crown Athlete Management Group is the most comprehensive marketing,
branding and athlete management firm focused on the future of action
sports. For sponsorship opportunities or media information please
contact (info@crownamg.com) or by phone at (760) 918-9382.

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