SPY Optic | McGrath & Barcia Ride Happy

SPY Optic

Jeremy McGrath is a living example of the saying, “Once you have it, you never lose it.”

SPY Optic has made huge waves in marketing┬ásince the release of their Happy Lens. First came the tongue in cheek billboards the city of Encinitas, CA, had taken down, then clever marketing campaigns in all the sport categories to promote the sunglasses, and now comes the implementation of the lens in actual goggles. To celebrate that the Omen MX frame now comes loaded with a Happy Lens, SPY took its two marquee riders to Cahuilla Creek MX for a private day on the epic course. Rarely will you see Jeremy McGrath and Justin Barcia swap passes and huck their Honda’s off cliff jumps, but the two made it count with the Steel Roots vibe to this edit.

For more on SPY and the Happy Lens, visit spyoptic.com