Phoenix, AZ – April 14, 2008 – Team Solitaire, LLC, the owner and operator of Team Solitaire/MB1 Racing, has signed a multi-year agreement with Redux Beverages, LLC, the marketing geniuses behind Brawndo: The Thirst Mutilator and other high quality beverages. The agreement will position Redux Beverages/Brawndo: The Thirst Mutilator as headlining sponsor effective immediately.
Team Solitaire/MB1 Racing is a professional motorcycle racing operation that competes in the AMA Supercross and AMA Motocross Series, among other stand-alone events. The 2008 athlete roster includes 22-year-old New York native Bob Kiniry, 21-year-old Las Vegas pilot Kyle Partridge, 30-year-old veteran rider/owner Ryan Clark and 18-year-old amateur phenom Ben Evans.
“We are excited to be partnering with Redux Beverages and Brawndo: The Thirst Mutilator”, Clark said. “We are anxious to introduce the first carbonated sports/energy hybrid beverage into the electrifying action sports market.
“It’s an honor to partner with the guys at Team Solitaire because they stand for the same things we do – quality and attitude,” said Hannah Kirby, CEO of Redux Beverages. “And, as the name says, Brawndo is the Thirst Mutilator—it is not only a perfect fit for the guys hard at work on the track, but for the crowd watching them as well!”
Redux Beverages/Brawndo/Team Solitaire/MB1 Honda, the team’s official new title, will compete in the remaining 2008 AMA Supercross events, as well as at all 12-rounds of the Toyota AMA Motocross National Series beginning in May. Look for information on the Redux Beverages/Brawndo Team Solitaire/MB1 Honda riders, as well as event schedules and more at drinkbrawndo.com, drinkredux.com, and teamsolitaire.com.
Brawndo: The Thirst Mutilator is a perfect fit for extreme sports, as it possesses all the benefits of a sports drink combined with the quick boost of an energy drink,” said Raymond Herrera, Partner and world wide marketing director of Redux Beverages, “What better place to debut the first to market original carbonated sports energy hybrid than in the original extreme sport?”
About Redux Beverages
Redux Beverages LLC, founded in 2006, manufactures one of the three most- talked about energy drinks on the market – Cocaine Energy Drink. In 2007, Redux voluntarily chose to rename its Cocaine Energy Drink due to FDA regulations. In an innovative move, Redux literally gave naming rights to the user by producing a nameless can featuring a customizable white “billboard” for consumers to write in whatever they wanted. Redux has also recently added Brawndo (the fictional drink in the cult-hit Mike Judge comedy, “Idiocracy”) to its product lineup and is working on new product lines, promising to be equally as innovative, which will be announced soon.
About Team Solitaire
Team Solitaire/MB1 Racing is a privately owned professional Supercross and Motocross race team based in Phoenix, AZ. Our 2008 marketing partners include: Redux Beverages, Brawndo: The Thirst Mutilator, American Honda, MB1 Suspension, Kingdom Crown, FLY Racing, Dragon Optical, Pro Honda Oils and Chemicals, DRD Exhaust, Vortex, Factory Effex, ASV, Dunlop, WPS, Sidi, Rockwell Watches, DUS, OGIO, Applied, QTM/Brembo, RK Chain, EXCEL Rims, HoyFox.com, Boyesen, Hinson, Ready Filter, CoachSeiji.com, Cycra Plastic, Element Sports, Sano Systems, AIMMD, Pivot Works, Hot Cams, Hot Rods, Flyin’ Kolors, Champpion Tool Storage, Crank Works, CP Pistons, Cometic Gaskets, Ron Davis Racing Radiators, NGK Spark Plugs, DC Auto Wraps, Leatt Brace, Dirt Pro, JM Collision, Team Hawg Racing and Group D Mfg.