Thor/Parts Unlimited: Thor MX Parts Ways with Longtime Rider Chad Reed
After a nine-year relationship that resulted in five American Motorcyclist Association (AMA) titles across the supercross and motocross disciplines, Thor MX and veteran Australian rider Chad Reed are parting ways.
Since coming to the U.S. in 2002, Reed has been a member of the Thor MX and Parts Unlimited family, contributing tremendously to the brand's longstanding presence at the top of the motocross apparel industry. His racing résumé has solidified his standing as one of the most prolific riders in the history of the sport and has allowed Reed to become the most successful international competitor of all time.
Thor MX and Parts Unlimited would like to thank Reed for his years as part of the Thor MX family and wish him the best of luck with his new family and all future endeavors.
About Parts Unlimited
Parts Unlimited is the world’s largest distributor of aftermarket accessories in the powersports industry and is owned by LeMans Corporation headquartered in Janesville, Wisconsin. Parts Unlimited sells to over 12,000 dealerships world wide and continues to expand its market penetration with its sister companies, Parts Canada, Parts Europe and Drag Specialties.
Parts Unlimited continues to promote racing through its campaign WE SUPPORT THE SPORT®, helping to drive consumers to dealerships, while entertaining its dealers through hospitalities at the events it sponsors.
About Thor Motocross
Thor is one of the originators of motocross apparel. When Torsten Hallman made his first U.S trip to race and promote motocross in 1966, he inadvertently started to develop Thor riding gear. Thor is a hardcore, grass roots company that understands what it takes to reach the top and more importantly, how to stay there. It is one of a few companies with over 40 years experience in the motocross marketplace.
Thor, a house brand company for Parts Unlimited, combines design and marketing with superior distribution to reach it’s thousands of dealers and consumers priding ourselves on key selling features like quality, strength and performance. Thor is more than a brand. It is a lifestyle.