Escondido, CA (December 10, 2008)-  Toyota of Escondido is proud to announce that David DeLaTorre has taken on the new role of Sales/ Sports Marketing Director for their dealership in Escondido, CA.
Toyota of Escondido has established itself over the years as the premier dealership that caters to the Action Sports demographic, with a major focus on Motocross. Some of the sports biggest names, including 7-Time AMA National Champion Ricky Johnson, Sabastien Tortelli, 2008 X-Games Gold Medal Winner Josh Hansen and Davi Millsaps have purchased their Toyota vehicles from the dealership in Southern California. They also sponsor a wide array of racers that have included Marty Smith, Grant Langston, Current 2008 National Champion Ryan Villopoto and newest addition, Jake Weimer alongside such notable local pro's and amateurs as Tim Beatty, Mike Sleeter, Christian Campos, Chris Bernabe and Austin Scroggins.
Toyota of Escondido is also an official sponsor of Ricky Johnson's Off Road GP.
David DeLaTorre has been a long-time Motocross rider and was formerly VP of Sales at NXTagency, where he worked with such properties as Yamaha Factory Racing, Kevin Harvick Inc. and Motosport Xtreme Kawasaki. He will be building upon the dealerships current successes by continuing to grow their dominance within Motocross while also developing relationships within other forms of Action Sports including Surfing, Skateboarding, Snowboarding and BMX.
"We are stoked to have David on board here to work with all the athletes and core enthusiasts that participate in the sports we are passionate about", said Toyota of Escondido's Damian Campos. "David brings a wealth of knowledge to our dealership and will be the "go-to" guy for athletes and industry professionals looking to get themselves behind the wheel of a Toyota vehicle."
Toyota of Escondido encourages those individuals interested in getting behind the wheel of a new Toyota to contact David DeLaTorre at:
Dave DeLaTorre
Toyota Escondido
Sales/Sports Marketing Director
Cell 760.855.4865
Bus 760.746.0601
Fax 760.796.3880
Toyota of Escondido is located at 231 Lincoln Parkway, Escondido CA 92026