Shoei Helmets announced today that, effective yesterday, October 1st, 2017, Shoei has added MTA Distributing Inc. as an additional distribution channel for the U.S. market, giving its U.S. dealers two sources from which to obtain Shoei products for resale. Helmet House, Inc., Shoei’s longtime distributor in the U.S., will continue to serve as a distributor of Shoei® premium helmets.

This change comes about after careful consideration of the U.S. retail marketplace and is expected to increase brand awareness, as well as enhance Shoei's longstanding position within the motorcycle industry.

“The addition of another U.S. distributor will open up new opportunities for Shoei to expand. We cannot rely on our superior helmets to sell themselves. We must also align ourselves with key distribution channels to ensure that our premium helmets are represented to the appropriate level throughout the U.S. We look forward to this new partnership with MTA and believe their sales force will represent Shoei well." – Mr. Kenichiro Ishida – President of SHOEI CO., LTD. Japan

“This has to be one of the proudest moments in MTA’s history. We have been working very hard to add quality brands to our portfolio and Shoei has to be the crown jewel. The MTA dealers and their customers are the real winners here, and we look forward to being able to fulfill their Shoei needs along with our other fine products.” – Mr. Greg Blackwell – President of MTA Distributing Inc. U.S.

The name SHOEI® has long been synonymous with "premium" in the motorcycle helmet market – a credential that hundreds of loyal men and women in our Japanese factories wear with great pride. The evolution and production of our world-class helmet line is a meticulous process that combines the very latest in technology with consumer feedback, modern testing practices, advanced materials, and more than 50 years of helmet building experience. Just like the very first SHOEI® helmet built by our founder back in 1959, every SHOEI® helmet is still handmade in Japan utilizing a sophisticated process that involves more than 50 people for each and every helmet. For more information, visit