INSTAGRAM | @emig47
INSTAGRAM | @shiftmx

Since its launch in the mid 1990s, SHIFT MX has been an outlet for Fox Racing’s most creative efforts. With all-black gear and a win or die trying attitude, Jeff Emig was the perfect face for the brand when he battled for championships at the highest levels of the sport. Two decades later, the rider and brand continue to work together on special projects that showcase the new direction of the apparel line. Their latest video is one of the best yet, as it marries footage of modern day Emig ripping around Gatorback Cycle Park while Art Eckman’s play-by-play of a past race echoes through the Florida facility.